On the day of Sundance’s 13th Anniversary, we launched their new website.
The site is based around a single home page with expandable sections, each owning an icon created from Sundance’s suite of shapes. When a section is selected, the icon will drop and animate out into it’s full state. We purposely kept the site very clean and open, letting the vibrancy of Sundance’s colours be the focal point.
The case studies and blog sections work similarly, animating on a carousel. We have also given the user the ability to see a more traditional style view for these sections, giving a list of posts.
The site matches Sundance’s fresh new identity perfectly.
You can check out the site here: