Straight Forward Design - Sundance Logo

Sundance Website

On the day of Sundance’s 13th Anniversary, we launched their new website. The site is based around a single home page with expandable sections, each owning an icon created from Sundance’s suite of shapes. When a section is selected, the icon will drop and animate out into it’s full state. We purposely kept the site […]

Masters Of Wine International Wine Symposium 2018

A Symposium for the Masters of Wine

The Institute of Masters of Wine came to us for a new look for the 2018 International Wine Symposium prospectus. Every four years the institute holds an International Wine Symposium. It is one of the most important events in the international wine calendar, attracting people from all over the globe. The institute asked us to produce literature […]

Avalon Website - Browser Homepage

Avalon Websites

As part of the Avalon redesign the client asked us to create a website to convey the different offers within the business. Our brief was too communicate Avalons expertise, passion and quality and how this fed into their capability to produce everything from small bespoke projects to high volume production runs – all with the same […]

2014 Starburst Halloween Packaging Launch - Spooky Shadow

Trick or Treat

Starburst and Tesco came together for a Halloween limited edition. Our job was to create a concept that made Starburst relevant at halloween. We decided to play on an old Halloween favourite ‘trick or treat’. To create the trick or treat we have three flavours with a sweet and sour version of each – so […]

Sundance Stationary

Sundance Identity

After 12 years of great success in the world of strategic research, Sundance identified an opportunity for change. They wanted to re-frame the business with a new offer and to reflect this change wanted a new identity to match. Their previous logo was a sun of complex layering and colour, which was both difficult and […]

Turners Card Close

An Identity for Worship

The Worshipful Company of Turners is home to the country’s finest craftsmen working with wood. When they asked us to look at their identity we knew this would be a project that would benefit from close attention to print production. Their identity began life in 1634 as a simple coat of arms. Over the years […]


We are a straight talking, forward thinking brand and communication design agency. See what we did there?

A collection of talent with experience from many well know design houses, we are fiercely independent and deliberately small meaning we can offer the expertise of a large agency with the care of a small agency.  Sounds nice?  It is.  We are.

We are a bunch of nice people who are passionate about brands.  We do exceptional work with exceptional people and love every minute of it.

What we do

We design beautiful brands and effective brand communication. Simple really, straightforward even.

We believe simplicity lies at the heart of outstanding campaigns and work tirelessly with our clients to really get under the skin of their challenges.  We design holistically and responsibly to deliver growth we can all be proud of, whichever form of design or communication that takes


Case Studies


We like doing nice work with nice people. Our aim in life is to do good work for companies and individuals who are good to work with. As an agency, we’re proud to call these clients our partners, and even our friends.


It’s easy to find us – our studio is situated in Fitzrovia, only 5 minutes walk from Oxford Circus, Great Portland Street and Goodge Street stations.

Straight Forward Design Ltd

112-114 Great Portland Street
United Kingdom

+44 (0)207 580 2875